Summary

• We’re looking for a marketing leader to own all of WingPlay’s marketing
• Hands-on role: strategy + execution
• Big impact, lots of room to grow with us

About WingPlay

• Fast-moving mobile gaming startup based in Israel
• Founded by the team behind some of the world’s top casual games
• Focused on mass-market game categories with a unique twist
• Building high-quality games designed for millions of players worldwide

Responsibilities

• Drive UA and growth across multiple channels
• Develop WingPlay’s brand alongside our game titles
• Lead creative production, ASO, and Stores
• Use AI tools to scale creative testing, insights and automation
• Track performance, optimize funnels, hit KPI goals
• Build the base for a future marketing team

Qualifications

• 5+ years in mobile gaming or apps marketing
• Deep experience in UA, performance and ASO
• Hands-on knowledge of AI tools for marketing & creative
• Comfortable being both strategic and hands-on