⌘Role Overview

The User Acquisition Manager (Search) is responsible for driving scalable growth through Google Ads, Apple Search Ads (ASA), and YouTube Ads.

You’ll own the full strategy — from keyword planning to funnel optimization — to ensure Timeleft acquires high-intent users efficiently.

This is a highly analytical and execution-focused role. You’ll work closely with the Paid Media Lead, the Creative Studio, and the Data Analyst to continuously refine targeting, bidding, and creative performance based on real-time insights.

Your mission: turn search intent into sustainable, cost-efficient growth for Timeleft across 50+ markets

⌘Key Responsibilities

Search Campaign Management

• Plan, execute, and scale campaigns on Google Ads (Search, UAC, YouTube) and Apple Search Ads.
• Build high-intent keyword strategies to maximize conversion rates and ROI.
• Structure and optimize campaigns for scalability and efficiency across multiple geographies.

Performance Optimization

• Analyze search term reports, Quality Scores, and conversion funnels daily.
• Adjust bids, budgets, and ad copy to reach performance targets (ROAS, CPA, CVR).
• Implement advanced automation and rules to ensure optimal campaign pacing.

Creative & Funnel Collaboration

• Partner with the Creative Studio to align ad copy, landing pages, and visual assets.
• Collaborate with the Growth Manager to A/B test landing pages and optimize post-click conversion.
• Share insights on keyword trends and creative messaging to inform broader marketing strategy.

Data & Tracking Ownership

• Set up and validate all tracking events via Google Tag Manager, GA4, and Appsflyer.
• Monitor attribution accuracy and ensure spend is tracked consistently across platforms.
• Build automated dashboards to monitor performance KPIs and share insights with leadership.

⌘Skills & Competencies

Hard skills

• Google Ads / ASA mastery
• Conversion tracking & tagging setup
• Keyword research & intent analysis
• Funnel analysis & CRO
• Budget optimization & scaling frameworks

Soft skills

• Analytical and detail-oriented mindset
• Strong ownership and accountability
• Collaborative approach with creative and data teams
• Curiosity for experimentation and iteration
• Time management and prioritization in a high-velocity environment

⌘Required experience

Must have:

• 3+ years managing Google Ads / Apple Search Ads in performance-driven environments.
• Proven success optimizing for ROAS, CPA, and LTV in web or mobile acquisition.
• Strong analytical skills with Google Ads Editor, Google Sheets / Excel, and BI tools (Looker Studio, Tableau).
• Hands-on experience with GA4, GTM, and conversion tracking.
• Deep understanding of keyword intent, match types, and bidding strategies.
• Experience designing and running A/B tests for ad copy and landing pages.
• Upper-intermediate to fluent English, with clear communication skills.

Nice to have:

• Experience managing YouTube Ads and display remarketing campaigns.
• Familiarity with server-side tracking, enhanced conversions, or Consent Mode.
• Knowledge of App marketing and UAC optimization.
• Experience using AI or automation tools for ad ideation and optimization (ChatGPT, Bard, or scripts).
• Understanding of multi-touch attribution models and cross-channel interaction.

⌘ What’s in it for you?

• A front-row seat in an exciting, fast-growing start-up.
• Be part of the Marketing team and report direct to the Paid Media Lead.
• The opportunity to develop your position and responsibilities as Timeleft grows.
• Take part in Timeleft dinners and see for yourself the impact we have on people's lives.
• Help fight the loneliness epidemic in big cities.

⌘ Recruitment Process

• Resume Screening: We review your application to ensure your skills and experience align with our requirements.
• Preliminary Questionnaire: Selected candidates receive targeted questions to help us understand your profile, technical background and motivation.
• Initial Discussion (30 min): A conversation with our Paid Media Lead to discuss your experience, career goals, and how they align with our mission at Timeleft.
• Business Case
• Global Head of Marketing Interview (30 min): Discussion about your experience, technical skills and how you'd fit with the team.