Metica

metica.com

Metica is a technology company that specializes in optimizing in-app purchase (IAP) revenue and providing live operations technology for mobile games. Their platform integrates user acquisition (UA) and monetization strategies, leveraging AI and machine learning to enhance player experiences and increase lifetime value (LTV) and return on ad spend (ROAS). With features like real-time personalization, adaptive IAP bundles, and advanced A/B testing, Metica aims to streamline game growth and profitability. The company positions itself as a leader in the gaming industry by offering a comprehensive solution that addresses scalability challenges and maximizes revenue potential for game developers.