Design Lead - Story TV
Design
Posted on Jun 23, 2026
About Eloelo Group
Eloelo Group is one of India's fastest-growing consumer technology companies, building category-defining products at the intersection of content, technology, and culture. The Group's flagship products — Story TV in micro-drama and Master in micro-learning — have together placed two Eloelo apps in India's Top 10, reaching over 100 million Indians who consume short-form vertical content every day.
Story TV is India's leading micro-drama platform, with 10M+ users and 500+ original titles produced in partnership with studios like Balaji Telefilms and Applause Entertainment. Master is India's #1 micro-learning app, scaling to 5M+ users in 50 days with 1,000+ bite-sized courses across AI, finance, English, and life skills.
About the role
We're looking for a Graphic Design Lead to own the visual identity of Eloelo's story TV experience. You'll set the creative direction for everything users see — from in-app content and thumbnails to marketing campaigns and brand assets. This is a hands-on leadership role where you'll both make and mentor.
What you'll do
Lead end-to-end visual design for the app — content cards, thumbnails, overlays, show artwork, and in-app storytelling formats.
Own the brand design system — typography, color, iconography, and templates — ensuring visual consistency across all touchpoints.
Partner with product, marketing, and content teams to translate briefs into compelling, on-brand visuals at speed.
Review and critique design work from junior team members, providing clear, actionable feedback that raises the bar.
Drive campaign design for launches, creator programs, and growth marketing — from social assets to OOH materials.
Stay ahead of design trends in entertainment, streaming, and social platforms to keep Eloelo's visual language fresh and distinctive.
What we're looking for
5–8 years of graphic design experience, with at least 2 years in a lead or senior individual contributor role.
Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
A portfolio that demonstrates range — editorial, digital, marketing, and/or entertainment design preferred.
Demonstrated ability to develop and enforce design systems and style guides across an organization.
Excellent communication skills — can articulate creative decisions clearly to both design and non-design stakeholders.
Experience in a consumer internet, media, or entertainment company is a strong plus.
